What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: " The Tipping Point"; "Blink"; and "Outliers." Now, in "What the Dog Saw," he brings together, for the first time, the best of his writing from "The""New Yorker" over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." "What the Dog Saw "is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Title: What the Dog Saw: And Other Adventures
Edition: Sixth Printing
Publisher: Boston, Little, Brown and Company: 2009
ISBN Number: 0316075841
ISBN Number 13: 9780316075848
Book Condition: As New
Jacket Condition: As New
Size: 21cm Tall
Seller ID: 041796
Description: A collection of social-science essays previously published in the New Yorker - a fascinating mix of popular sociology, psychology, economics, social history and marketing. xv, 410pp. A bright, fresh, unmarked copy, appearing 'as new' in a similar, unclipped dustjacket. Unpacked weight, 536g. We ship Worldwide, at cost, using both Canada Post and the United States Postal Service, and offer postal charges without overcharging. Canadian domestic postal rates rise with weight, size and distance; Rates to the USA calculated by weight alone as per the USPS. World rates based on specific destination and weight. Online estimates by the Listing Site may not be correct and either additional, or reduced postage may be required, particularly for Canadian and Overseas shipments, but not usually to the USA.
Keywords: ESSAYS SOCIAL SCIENCES